Maximizing your daily productivity is one of the keys to maximizing your success. Whether you are trying to run an office efficiently, increase your sales or stay on top of the latest developments in the insurance industry, you want to make sure you are as productive as you can be. Unfortunately, there may be many things standing in your way. Here are four ways you can help prevent a lack of productivity so you can make the most out of every minute of your work day.
Prioritize your daily activities. Do you have certain things you do each day that produce greater revenue-generating capabilities? Are there tasks that simply must get done no matter what? If so, make a list of the things you have to do each day and prioritize them. The ones that produce the greatest revenue and the tasks that must get done should be at the top of your list. Create a specified time by which you have to get those tasks done and be sure to work on those tasks during that time. If you don’t sort out your day in terms of timed blocks, other things get in the way and you won’t get the important things finished.
Check your email less often. Many business people think it’s essential to check their email several times each hour. They might even have an alert that lets them know when a new email arrives so they can check it immediately. But this simply drains the minutes out of your day. Instead of worrying about constantly checking your email, check it every couple hours instead. Respond to the emails that are time sensitive and save the rest for the end of the day. You’ll be surprised how much time you’ll save during the day.
Learn to delegate the less important tasks. If you have an office with a staff, learn to delegate the tasks that are easier and less important. Those are generally the ones that do not involve generating a great deal of revenue. Many agency owners have a problem delegating tasks so this may be a difficult obstacle for you to overcome. But if you can let your staff handle some less important tasks, you can focus on the tasks that will bring in the most revenue.
Learn about time-saving technologies. There are many new software programs, gadgets and other pieces of technology designed to help you save time during your day. Do you know how to use all of the features in Microsoft Outlook? Or do you know how to create a spreadsheet in Excel? These are just a couple of the software programs you can use to your advantage which will save you a lot of time during your typical work day. Take a class or read up on how to use these programs to see what features you can use to your advantage.
Using these suggestions will help you save a lot of time during a typical day at your agency and it will increase your personal productivity and the productivity of your staff. And since your level of productivity is related to the amount of revenue you can generate, you simply can’t go wrong.
If you are interested in a agent support system that provides all the tools, support, and resources you will need to either become successful in insurance sales and/or build your own agency visit the links or call 1-800-359-0980 (ask for Dan or Scott) to help you decide whats best for you!
Thank you and make it a great career,
Daniel B. Hagy
President
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Now that we’ve begun 2012, take a good hard look at your website. Your insurance website should serve as the hub of all other marketing activities. What about insurance advertising, tradeshows, email marketing and direct mail? Those should be the spokes that drive leads to your website hub.
To determine if your insurance website is as effective as it should be, ask these 10 crucial questions:
How often is your website’s content updated?Is every page of your website optimized to target one or two keywords with strong organic traffic potential?Is the traffic on your website growing?Is your website generating leads through the use of compelling offers that go beyond the standard free quote?When you get a lead, do you deploy an automated insurance lead nurturing process?Are you using an insurance blog to continuously add fresh content and target promising keywords?Is your insurance blog integrated with your insurance social media accounts?Are you posting to your insurance blog and social media accounts at least twice a week?Can you tell where your website leads are coming from and how well they are converting?Are you using data from your website to fine-tune your overall insurance marketing strategy?
If you’re thinking of updating your website, take a hard look at metrics and strategy. All too often, insurance organizations focus on look and feel, while they completely neglect function. Don’t make this mistake!
Before you shell out the big bucks to the website supershops, make them jump through a few hoops. In some cases, their bells and whistles don’t add up to quality leads – particularly for B2B insurance marketers. Below are a few questions to ask before you sign on the dotted line:
Can we update our own web page content? How easy is it to add new pages?If we need you to make a website change or add a landing page, what is the turnaround time and cost involved?What percentage of your websites focus on business-to-business lead generation vs. business-to-consumer lead generation?Can you provide ROI case studies or testimonials for business-to-business clients?What lead nurturing capabilities does your website software have?Does your insurance website software allow me to integrate lead generation, email marketing, lead nurturing, SEO, social media and results tracking in one user-friendly dashboard?
If you’d like explore this topic further, make sure to request my free report, “Effective Insurance Websites – What You Need to Know Before Your Next Redesign.”
By Heather Sloan. Heather Sloan is the President of InsuranceCopywriting.com. Heather has been helping insurance professionals grow their businesses for more than 15 years. To learn more, visit http://InsuranceCopywriting.com/
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